Entrepreneurs are always searching for that one marketing secret that will take their business from relatively unknown to the successful six-figure money-maker they always dreamed of. The real marketing secret isn’t really a secret at all. It’s content.
Most businesses try content marketing, but they don’t stick with it. They might upload a video randomly or update their blog haphazardly. Since they don’t gain many new leads from their efforts, they don’t invest much time in it. However, for those who market via online content regularly, the rewards are theirs to reap.
Update Blogs Weekly
If you want to gain respect and trust in your niche, blogging weekly is a great way to do it. Not only does this build your client base, but it makes you an industry leader. Once you’re on top, you don’t have to market yourself nearly as much because your clients will happily recommend you.
Most businesses come up with slew of reasons not to update their blogs regularly. From not enough time to nothing to say, they all have an excuse. Assign an employee to the blog or outsource the project. Either way, updating your blog with useful content is one of your most powerful marketing tools.
Content isn’t text only. Look at the success stories from YouTube. A short video once a week gets your business in front of millions of potential viewers. Tutorials, tips or something entertaining are all great video ideas. In most cases, the you can outsource the video projects to aspiring filmmakers. You don’t need a major budget and once they’re up, all you have to do is share the video on your site and social media channels.
Offer Special Subscriber Content
You’re the entrepreneur all other entrepreneurs want to be. Even if you’re not there yet, make it seem like it. You have great ideas, why not share them? Offering special subscriber only content on your site lets you share more in-depth industry knowledge and gain contact information in the process.
A free e-book, an in-depth report or even a special tool encourage visitors to sign up to hear more from you. They get to know more about you and you make sure you’re only marketing to those who really want to receive more information.
Provide Value Not Promotion
Many businesses who do post blogs or upload videos regularly kill their chances of success by making the content overly promotional. No one wants to waste time reading a 10 page advertisement or watching a 5 minute promo video.
Leave the marketing as a short call to action at the end of your video or post. Make the rest of your content valuable and useful. The object is to encourage visitors to share your content on their social media channels, leading to more organic traffic and leads.
Share With The World
If content marketing is new for you, you’ll need to do a little work to help get your content noticed. Pick several social media sites and industry forums to share your content on. Sharing links a few times each week helps spread the word and boost traffic, leads and of course, revenue.
Get Creative To Grow
Despite all the different ways to market, useful content is still number one. It appeals to potential customers and lets them get to know you before they do business with you. Think of it as the greatest ice breaker for landing new clients.
Need help? See how Olinda Services can assist.